The acquisition of WhatsApp by Facebook for $19 billion brought on pretty a ruckus within the tech industry. Now that the deal has long gone via – once you have approval from the European Commission and the FTC – every body is awaiting the changes that Facebook may make to the WhatsApp service.
While privacy sensitive users can be anxious about any potential adjustments, it’s miles inevitable that Facebook may have some plans in mind to generate revenue from the purchase. Although the enterprise introduced that VoIP functions could release in the 2d sector of 2014, it ignored the cut-off date. Even even though Apple and Google have crushed it to the punch with VoIP, there may be absolute confidence that WhatsApp will nonetheless launch VoIP calling someday within the destiny.
As of now, messages on the WhatsApp platform are restrained to registered users handiest. Once VoIP calling is added, the corporation may offer bundles of messages or mins to enable conversations with non-WhatsApp customers as well. With millions of users sending billions of messages, this sort of pass would bolster market share and consolidate WhatsApp’s position as the most famous messaging app throughout a couple of markets.
Although WhatsApp has continually maintained that it’s going to stay a communication platform and no longer a content material distribution one, Facebook may additionally intend to combine bills within the service. Competitors like Kakao Talk and WeChat generate revenue with the aid of promoting stickers and different micro-transaction payment fashions. Facebook may also quickly offer this option for WhatsApp users as properly.
Beyond such traditional commercial enterprise models, Facebook may additionally have plans to position WhatsApp as an MVNO. What might that entail? WhatsApp has already experimented with this alternative in Germany by partnering with E-Plus, a cell operator. E-Plus and WhatsApp have released a prepaid Sim card with gbwhatsapp branding which includes unlimited messages thru the carrier. Users do now not need to pay for WhatsApp records utilization and might send messages although they haven’t any calling credit score left. In go back, E-Plus would advantage through attracting customers from rival companies.
Even though margins are razor skinny for MVNOs, WhatsApp can leverage such partnerships to join up new customers and develop faster than the opposition. This may be mainly beneficial for Facebook in markets where it has visible gradual boom which includes in Germany or among more youthful and extra privacy conscious customers. At least for now, WhatsApp customers seem to accept as true with the service a long way greater than they do Facebook. If it makes the proper actions, WhatsApp may want to turn out to be a exceptional strategic acquisition for Facebook.