Get OFF Your Horse
First let me ask you something, would you ride your horse into a new town-with your products, cds, your art, your books, blog posts, or programs stuffed into the backpack strapped to your redigeren live journal shoulders-and solicit your content door to door?
No. You wouldn’t…
It would be random, borderline inappropriate, and the 1 or 2% of people that might purchase your content-wares would likely do it out of sympathy.
Despite the fact that many of us are inadvertently executing a similar strategy, there IS good news.
Just because your content marketing campaigns have failed to convert-doesn’t mean you have a bad product, a poor service, or a curse from the universe!